According to The Economist, we’re well and truly on our way out of recession. Growth has been slow, but all signs indicate improvements throughout 2014, and reaching pre-recession levels by 2016. Now is the perfect opportunity to get ahead of the curve, and to exploit new opportunities arising in the coming years. The internet is firmly established and it provides the ideal platform for business growth. Understanding, and harnessing, the power of the online markets is essential for successful business. Here, we’re going to consider the various facets implicit in creating a workable internet presence.
Some of you may have followed developments in the digital world since the emergence of the internet in the early 1990s. In those days, successful web presence simply meant creating an elegant website (- an elegant website back then would look Palaeolithic in comparison to today’s fluidity and functionality, but in those days, it was avant-garde). Today, though, the market is much different, and you need a total web strategy in order to compete at a realistic level.
The Composition of Effective Web Strategies in the early 21st Century
The first thing to bear in mind is that the information detailed below is true of 2014. If you’re reading this article too far in the future – 2018 and beyond – then things will surely have changed (how are those driverless cars? Did Google Glass take off? Are you one of the lucky people, born blind but now with bionic eyes, how’s that going?).
Effective web strategies require considerable effort and expertise. You will find this level of knowledge concentrated in the capital cities, e.g. a London design company will have a far better understanding of strategy than the run-of-the-mill designers will. If you live in the UK, and you want the lowdown on current strategies, then a London design company should be your first port of call.
Regardless, there are a number of fundamental strategies that any decent website development company will know. They are:
1.Bespoke web solutions: as with any area of life, there is no such thing as ‘one size fits all’. All business attracts slightly different types of customer, offer unique selling features, and have their own operational cultures. It is important to tailor web solutions to the business and to its client base. By doing this you increase the likelihood of creating meaningful, and lucrative, business relations.
2.Digital Marketing: If you own a business, you will already know the importance of a good marketing strategy, and what is true of ‘real world’ business is equally true of the ‘virtual world’. Digital marketing involves using a diverse range of resources, including social media marketing and SEO strategies.
3.E-Commerce solutions: this is largely relevant to specific types of business, usually the retail industry. If you sell good via a shop, then an online shop will help to boost profits. Again, it’s important to plan your strategy carefully and to make sure that you offer your customers flexibility, functionality, and simplicity.
To create an effective web strategy you need the right expertise. For some of you, this will mean learning about various subjects, but for others time may not allow for extra learning – it’s a full-time job. If you fall into the latter category, then why not contact our London design company and see how we can help you to create an effective web presence.
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